Digital Marketing Strategy
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Project scope
Categories
Digital marketing Social media marketingSkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- Best target audience
- should we target more towards commercial or residential.
Final deliverables can come in the form of a report and presentation. I would like 2 separate submissions one for commercial and another for residental.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
there will be weakly meetings to check in on progress and a guidance towards the final goal.
About the company
A cleaning company that specializes in commercial building looking to expand to residential opportunities. With the help of talented students our goals are to rebrand and develop an online presences .
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