Digital Marketing Strategy

Closed
Main contact
Nadi
Toronto, Ontario, Canada
Cleaning Company
(5)
4
Project
Academic experience
50 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Social media marketing
Skills
target market digital marketing social media
Details

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

  • How should we promote our company?
  • What social media channels should we utilize?
  • What budget is appropriate for advertising?
  • What messaging should we use?
  • Best target audience
  • should we target more towards commercial or residential.
Deliverables

Final deliverables can come in the form of a report and presentation. I would like 2 separate submissions one for commercial and another for residental.

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

there will be weakly meetings to check in on progress and a guidance towards the final goal.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
Business services
Representation
Minority-Owned Immigrant-Owned

A cleaning company that specializes in commercial building looking to expand to residential opportunities. With the help of talented students our goals are to rebrand and develop an online presences .