Kev O'Neil is a creative and experienced music educator with an innovative new approach to online instruction for guitar, bass, and ukulele, backed by 20 years of research and development and glowing testimonials. We believe Kev's method has the potential to revolutionize the online music tuition space, but we need help in spreading the word out and creating engaged leads.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market and services.
• Reviewing marketing content in the form of posts, emails, videos, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Project Scope and Expectations:

During this project, students will create digital marketing materials for our online music courses.

Company Overview:

Kev O'Neil prides himself on a commitment to empowering human flourishing and creative expression. This project offers students an opportunity to gain insights into the lucrative and growing market of online music tuition (and maybe pick up some playing skills as a side-benefit!)

Project Details:

Kev is an engaging and dynamic teacher who can produce professional-looking content that will stand out, but digital marketing is not his forte. The ideal candidate(s) would therefore be asked to:

• Create Marketing Materials that fit with Kev's image.
• Work with Kev to explore and recommend marketing strategies
• Help Kev develop workflows for effective marketing
• Deploy and/or automate posting
• Overseeing Kev's channels and keeping them up-to-date.

Final Deliverables:

Provide details about what the student will upload to the platform as their final deliverable(s).

• Final document containing all of the marketing materials created & recommended strategies.

Bonus steps would include:

• Recommending SEO strategies

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges and opportunities.
• Access potential networking opportunities with industry professionals.