Project Commons - York U
Project Commons - York U
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ENGAGEMENT/MARKETING INTERN for local news media company

Open
Brand Book & Social Media Content Calendar Creation for a local media company
Brand Book & Social Media Content Calendar Creation for a local media company
Toronto, Ontario, Canada
Flavian DeLima
Flavian DeLima
Publisher & Founder
(22)
6
Project
Academic experience
60 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Community engagement Event planning Social media marketing
Skills
engagement marketing social media content creation tiktok newsletters social media surveys
Details
  • The main objective for an Engagement/Marketing Intern is to contribute to Spinning Forward's strategy to engage in the community in the Toronto area through events and social media creation and marketing. Convert newsletter content and audio/video interview content to short catchy social media posts in the form of slides or short-form videos. Help plan an in-person or online event. Assist in researching sponsors for events and content
  • Produce and publish 10-15 pieces of content (image and content), help organize 1 event, and research 3 potential sponsors.




Deliverables


  • Help our social media channels, by creating and posting 10-15 content, pieces via our newsletter and audio-video content.
  • Help research 3 sponsors for event or newsletter sponsors.
  • Help plan for 1 event (online or in-person)



Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the company

Company
https://spinningforward.com/
Toronto, Ontario, Canada
2 - 10 employees
Education, Media & production, Arts, Non-profit, philanthropic & civil society, Public relations & communications
Representation
Minority-Owned BIPOC-Owned Social Enterprise Community-Focused

Spinning Forward is Toronto’s only independent local media outlet focused on amplifying the voices of content creators of color, aged 16 to 34 years old. ✊🏽🎤 As a social impact organization, our stories include articles, short and long-form videos about how young people navigate issues they care about in real life and online. 🌍📱

CHALLENGE:
We strive to grow community engagement for creators of color through deep, fair, and accurate reporting and storytelling on issues like:

-Underrepresentation in mainstream media 📉
-Access to funding and resources 💰
-Social media algorithm bias 🤖⚖️
-Systemic discrimination 🚫
-Access to opportunities 🚪
-Mental health 🧠💬
-Social justice ✊🏿✊🏾
-Work-life balance ⚖️💼
-Personal growth 🌱

We lift up voices usually not heard by decision-makers, the government, or traditional media. 🎙️👥

NOTE:
We value diverse lived experiences and encourage you to apply even if you don't meet every qualification. 🌈 Research shows that women, trans, non-binary people, and BIPOC candidates often hesitate to apply unless they meet all requirements. 🚻 We're committed to building an inclusive team and welcome candidates from nontraditional backgrounds who can offer fresh perspectives. 🤝✨