The project aims to design and implement a series of email campaigns for Ofori's upcoming virtual summit. The primary goal is to keep the audience engaged and informed before, during, and after the event. This involves understanding the target audience, crafting compelling email content, and scheduling emails to maximize engagement. The project will require learners to apply their knowledge of digital marketing, audience segmentation, and content creation. By analyzing past campaign data and industry best practices, the team will develop a strategy that ensures high open and click-through rates. The project will also involve using email marketing tools to automate and track the performance of the campaigns, providing insights for future improvements.

The deliverables for this project include a comprehensive email campaign strategy document and a schedule for email distribution. Additionally, the team will create a series of email templates tailored to different stages of the virtual summit. These templates should be designed to engage the audience effectively and include metrics for measuring success, such as open rates and click-through rates. The final deliverable will be a presentation summarizing the campaign's expected impact and potential areas for optimization.