Social Enterprise Website Redevelopment based on UX/UI designs

Closed
Main contact
Pachira
Calgary, Alberta, Canada
Founder
(1)
3
Project
Academic experience
120 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy Information technology
Skills
website development ux design cause marketing
Details

We are looking to enhance our website to be more user friendly and boost our ability to conduct cause-related marketing. We are currently working with a UX/UI design course to get mockups for what this would look like (which will be provided), and we now need a web development group to implement their designs and recommendations and integrate it with our current setup.

The key project is building a new website based on the insights provided by our York collaboration and UX best practices. We hope to have a workable prototype that is ideal for our target customer, which we can present to our team for platform recommendations. The website should adhere to these key marketing strategies and values:

Core Insight: Not enough funding to support all the causes we want to support
Bold Goal: Empower giving to create a sharing world.
Distinct Identity/Icon: minimalist design of money tree with finger prints crown (symbolize leaving an "impression" or impact in the world)
Enroll Evangelists: local philanthropists, charities and organisations
Awareness: Media partnerships, direct relationship building, Business Commerce
Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters
Local/grassroots execution: local businesses and corporations, Business Commerce & associations


Deliverables
No deliverables exist for this project.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Business services, Sales, Non-profit, philanthropic & civil society, Technology, It & computing

Pachira Social Enterprise Inc. is a charitable management software company that connects users to businesses within our online platform, so that users can earn funds towards their social causes and fundraising initiatives.