Digital Era Media Inc. (DEM) is a new age media company focused on digital technology and its application to media. It currently produces the MyDealers.ca suite of sites which includes RVDealers.ca, BoatDealers.ca, OutboardDealers.ca, MotorcycleDealers.ca, SledDealers.ca, and QuadDealers.ca, as well as boating news source BoatBlurb.com.

Our company would like to explore and find user testing insights on our current websites. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers.

We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us.

• Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed.
• Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users.
• Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well.
• Conducting user testing scenarios with our product and reporting results back

By the end of the project, students should complete the following list of activities:

• Familiarize themselves with our existing product
• Familiarize themselves with industry standard user testing processes
• Conduct user testing scenarios with real and potential users
• Present any findings and provide a detailed written report of methodology, test subjects, tests, and outcomes / insights.

Final deliverables should include

• A final report detailing methodology, test subjects, tests, and outcomes / insights.
• A presentation of the final report