Project Commons - York U
Project Commons - York U
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Digital Presence Enhancement for Simcoe Cosmetic Clinic

Open
Main contact
Simcoe cosmetic clinic
Simcoe cosmetic clinic
Canada
Manochehr Samya Kalantari
He / Him
RN
(10)
4
Portals
(1)
View all
Project
Academic experience
80 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Social media marketing
Skills
social media text retrieval systems strategic planning digital content scheduling botulinum toxin pagerank tiktok social media marketing artificial intelligence
Details

Simcoe Cosmetic Clinic, a Med spa specializing in non-surgical rejuvenation treatments like Botox, Filler, and PRP, aims to bolster its online presence. Opened in March 2022, the clinic seeks to optimize its website for improved search engine visibility and revamp its social media marketing strategy. The project focuses on enhancing the website's quality to ensure it is Google-friendly, thereby increasing its ranking in search results. Additionally, the clinic aims to leverage AI tools to generate engaging digital content for platforms such as TikTok and Instagram. This initiative will help attract more customers and establish a stronger online brand presence.

Deliverables

- Research SEO keywords and ways to improve our search engines ranking. Implement findings to improve our Google ranking.


- A set of AI-generated digital content pieces for TikTok, Instagram, and other social media platforms.


- A strategic plan for social media marketing, focusing on content scheduling and audience engagement.


- An guide for maintaining and updating the website's SEO practices.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://Scclinic.ca
Canada
0 - 1 employees
Cosmetics & beauty

We are a Medical Spa that does non surgical Rejuvenation, like Botox, Filler, thread lifting, PRP, Mesotherapy, hair removal, HIFU, IPL photo facial, and more, we are a newly established company since 2022.