ELYS Legacy Management Social Media Campaign Strategy

Closed
Main contact
VIVA
Visalia, California, United States
Danitza Borges
She / Her
CEO
(5)
3
Project
Academic experience
100 hours of work total
Student
California, United States
Intermediate level

Project scope

Categories
Market research Community engagement Marketing strategy Social media marketing Artificial intelligence
Skills
content creation target audience machine learning social media campaigns social media strategy management artificial intelligence
Details

The main goal of this project is to create a comprehensive social media campaign strategy for ELYS Legacy Management. This will involve several different steps for the students, including:


- Researching the company's target audience and developing an understanding of their needs and interests.


- Developing a comprehensive social media strategy that includes goals, objectives, and tactics.


- Identifying the most effective channels for the company's social media campaigns.


- Creating content that is engaging and relevant to the target audience.


- Developing a plan for tracking and measuring the success of the social media campaigns.


- Utilizing AI and machine learning to optimize the social media campaigns.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of the company's target audience and their needs and interests.


- Comprehensive social media strategy that includes goals, objectives, and tactics.


- Identification of the most effective channels for the company's social media campaigns.


- Creation of engaging and relevant content for the target audience.


- Development of a plan for tracking and measuring the success of the social media campaigns.


- Utilization of AI and machine learning to optimize the social media campaigns.



Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


Mentorship

We would support by granting access to tools and technology, provide feedback from data information. We would also give credit to every participant in the project and allow for future possible internships.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Life on land

About the company

Company
Visalia, California, United States
2 - 10 employees
Business services, Consumer goods & services, Individual & family services, Technology
Representation
Minority-Owned Women-Owned 2slgbtqia+-owned Social Enterprise Community-Focused

VIVA is a new ride share startup for women drivers and riders. VIVA is a subscription based ride sharing service that promotes women drivers and passenger safety. VIVA will also offer a loyalty program for both while collaborating with major companies.