Elite Sports & Education is seeking to enhance its digital presence by developing engaging digital marketing materials and social media designs. The goal is to effectively communicate the brand's values, highlight the achievements of athletes associated with the company, and increase overall visibility and engagement with the target audience. This project will allow learners to apply their knowledge of digital marketing strategies and graphic design principles to create cohesive and compelling content. The project involves analyzing current marketing trends, understanding the target audience, and crafting visually appealing and informative materials that align with the brand's identity. The team will work collaboratively to ensure that the designs are not only aesthetically pleasing but also effective in conveying the desired message and achieving the company's marketing objectives.

The project deliverables include a comprehensive digital marketing campaign plan and a set of social media designs. The campaign plan should outline strategies for increasing brand visibility and engagement. The social media designs should include graphics and content for platforms such as Instagram, Facebook, and Twitter, tailored to highlight athlete success and promote the brand. Additionally, a presentation summarizing the campaign's objectives, strategies, and expected outcomes will be required.