Digital Marketing Strategies for a Social Enterprise

Closed
Main contact
Pachira
Calgary, Alberta, Canada
Founder
(1)
3
Project
Academic experience
80 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing branding marketing strategy market research
Details

Pachira aims to strike a balance between stakeholders’ desire to affect social impact in the world and the company’s sustainability through smart growth and effective, strategic engagement…this is the intersection between commerce and cause; where purpose and profit meet.

Pachira’s marketing plan harnesses the power of cause marketing (or cause-related marketing). We firmly believe that cause-related marketing is a power marketing tool to be embedded in everything we do: all our branding, engagement, outreach program and communication to all stakeholders and subscribers.

Key success ingredients for overall marketing program:

Core Insight: Not enough funding to support all the causes citizens want to support
Bold Goal: Empower giving to create a sharing world
Distinct Identity/Icon: minimalist design of the pachira tree, with fingerprints-crown to symbolize the lasting impression that will be left by all stakeholders
Enroll Evangelists: local philanthropists, celebrate that aligns with purpose
Awareness: Media partnerships, direct relationship building, Business Commerce
Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters
Local/grassroots execution: local businesses and corporations, Business Commerce & associations

Pachira is looking for assistance to help develop and make recommendations for digital marketing (social media) strategies and tactics and to review/validate our cause-related, cause-marketing framework.

Deliverables
No deliverables exist for this project.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Business services, Sales, Non-profit, philanthropic & civil society, Technology, It & computing

Pachira Social Enterprise Inc. is a charitable management software company that connects users to businesses within our online platform, so that users can earn funds towards their social causes and fundraising initiatives.