Digital Marketing Strategies for a Social Enterprise
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Project scope
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Communications Market research Sales strategy Marketing strategySkills
digital marketing branding marketing strategy market researchPachira aims to strike a balance between stakeholders’ desire to affect social impact in the world and the company’s sustainability through smart growth and effective, strategic engagement…this is the intersection between commerce and cause; where purpose and profit meet.
Pachira’s marketing plan harnesses the power of cause marketing (or cause-related marketing). We firmly believe that cause-related marketing is a power marketing tool to be embedded in everything we do: all our branding, engagement, outreach program and communication to all stakeholders and subscribers.
Key success ingredients for overall marketing program:
Core Insight: Not enough funding to support all the causes citizens want to support
Bold Goal: Empower giving to create a sharing world
Distinct Identity/Icon: minimalist design of the pachira tree, with fingerprints-crown to symbolize the lasting impression that will be left by all stakeholders
Enroll Evangelists: local philanthropists, celebrate that aligns with purpose
Awareness: Media partnerships, direct relationship building, Business Commerce
Engagement: Cause-related marketing, social media, corporate engagements, influencers, Champions & supporters
Local/grassroots execution: local businesses and corporations, Business Commerce & associations
Pachira is looking for assistance to help develop and make recommendations for digital marketing (social media) strategies and tactics and to review/validate our cause-related, cause-marketing framework.
About the company
Pachira Social Enterprise Inc. is a charitable management software company that connects users to businesses within our online platform, so that users can earn funds towards their social causes and fundraising initiatives.
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