Best for Bride, a leading bridal boutique, aims to enhance its digital presence by creating engaging short-form video content tailored for TikTok and YouTube. The project focuses on capturing the attention of the bridal audience, aligning with the brand's identity and marketing objectives. Students will apply their knowledge of digital marketing and content creation to develop videos that resonate with brides-to-be. The project involves understanding the target audience's preferences, brainstorming creative video ideas, and producing content that is both entertaining and informative. Additionally, students will track the performance of the videos using analytics tools and optimize content based on viewer engagement and feedback. This project provides an excellent opportunity for students to apply classroom knowledge in a real-world setting, focusing on digital marketing strategies and content creation techniques.

TikTok account: https://www.tiktok.com/@bestforbrides

The project deliverables include a series of short-form videos (15-60 seconds) designed for TikTok and YouTube, showcasing Best for Bride's offerings and engaging the bridal audience. Students will also provide a performance report detailing video analytics, including views, likes, shares, and comments. Additionally, they will present a content optimization plan based on the performance data, suggesting improvements for future video content.