Fjord Outerwear is preparing for a significant market launch and requires a comprehensive strategy to ensure a successful entry. This project involves conducting a detailed competitive analysis to identify key players, market trends, and potential gaps in the outerwear industry. The goal is to develop a strategic business plan that aligns with Fjord's brand values and market positioning. Learners will engage in market research to gather data on consumer preferences, pricing strategies, and distribution channels. Additionally, the project will explore product development opportunities by coordinating research efforts and logistical planning. This project provides an opportunity for learners to apply their knowledge of market analysis, strategic planning, and product development in a real-world context.

Competitive Analysis Report – Research and compile a detailed breakdown of direct and indirect competitors, analyzing their strengths, weaknesses, pricing, positioning, and market strategies.

Market Research & Consumer Insights – Conduct research on Fjord’s target audience, including demographics, buying behaviours, and emerging trends in outdoor apparel. Deliverable: A structured market research report.

Business Plan Development – Assist in refining Fjord’s business plan, focusing on financial projections, growth strategy, and key differentiators. Deliverable: Updated business plan draft. Project Management Support – Help organize and track tasks related to product development, supplier coordination, and production timelines. Deliverable: A structured project timeline or progress report.