Siraj Institute Rebranding Initiative

The Siraj Institute is seeking to refresh its brand identity to better align with its evolving mission and values. The current brand image does not fully capture the innovative and inclusive nature of the institute. The goal of this project is to develop a cohesive rebranding strategy that resonates with both current and prospective students, faculty, and stakeholders. The project will involve analyzing the existing brand, researching competitor branding strategies, and identifying key elements that define Siraj Institute's unique value proposition. The team will then propose a new brand identity, including a logo, color scheme, and tagline, that reflects the institute's commitment to excellence and diversity. This project provides an opportunity for learners to apply their knowledge of marketing, design, and strategic communication in a real-world context.

Language Proficiency Assessment Platform Prototype

The Siraj Institute aims to develop an innovative digital platform to assess non-native language proficiency. The current challenge is to create a user-friendly, efficient, and accurate system that can evaluate language skills in real-time. The goal is to design a prototype that integrates various assessment tools, such as listening, speaking, reading, and writing modules, tailored for non-native speakers. This project will allow learners to apply their knowledge of software development, user interface design, and language assessment methodologies. The platform should be intuitive for users and provide insightful feedback on language proficiency levels. The project will focus on creating a seamless experience for both the assessors and the learners, ensuring that the platform is adaptable to different languages and proficiency levels. - Design and develop a prototype for a digital language proficiency assessment platform. - Integrate multiple language assessment tools into a cohesive system. - Ensure the platform is user-friendly and provides accurate proficiency feedback. - Focus on adaptability for various languages and proficiency levels.

A/B Testing and Promotion of Siraj Institute flyers

The Siraj Institute is seeking to enhance its marketing strategies by employing A/B testing on promotional flyers. The objective is to determine which flyer design resonates more effectively with the target audience, thereby optimizing marketing efforts. Students will be tasked with designing two distinct flyer versions, each highlighting the unique offerings and values of the Siraj Institute. The project involves utilizing the Institute's existing marketing channels to distribute these flyers and gather data on their performance. By analyzing metrics such as engagement rates and conversion rates, students will gain practical experience in applying marketing theories and techniques learned in the classroom. The ultimate goal is to identify the more successful flyer design and provide recommendations for future marketing initiatives.

Business Development Support

Support business development, project management, and financial administration activities for Siraj Institute Lead outreach and engagement initiatives with corporate partners, government stakeholders, and community organizations to foster partnerships and business growth. Utilize project management tools, templates, and databases to enhance operational efficiency and track marketing, financial, and account management tasks. Assist in strengthening Siraj's mission by supporting socially-conscious projects, focusing on community impact, diversity, and inclusion.