Graphic & Web Design for Course Development

This project will focus on the creation of supporting materials for learning programs. There are three separate opportunities to develop course material in distinct areas of focus, including marketing strategy, copywriting, and personal development. Students can decide which area of focus most interests them and provide support for that project. Our goal is to put together professional, highly-valuable program materials to support learners as they move through the program. This can include website pages, worksheets, presentation slides, email campaigns, and other course materials.

Blog Copywriting for Various Businesses

In this project, students will learn how to research, format, write, and edit business blog posts. These blog posts will contribute to building a company's visibility and credibility, helping them gain more attention on their online marketing channels. The deliverables will include 12 blog posts for a specific industry or business. Students will be given training on tools and formatting, detailed outlines for blog posts, search engine optimization best practices, and one-on-one support and revisions.

SEO Blog Post Writing (Project #1)

Our organization is seeking help with writing blog posts that are optimized for search engines. SEO writing is a very specific type of writing, and we will teach you everything you need to know about how to do it effectively! The goal of SEO copywriting is to help businesses and organizations gain visibility online. When we create regular SEO content for their websites, we ensure that they are viewed as highly relevant by Google and other search engines. This makes sure their brand and website are viewed more often. We ask for students to write twelve 800-1000 word blog posts. We'll provide strong outlines, a template for writing the post, easy-to-use tools for the SEO portion of the project, and direct guidance from our team members

Marketing & Social Media Content Calendar Creation

Our company is seeking assistance with creating a detailed marketing and social media content calendar for 2024. Students will need to: Familiarize themselves with our current marketing goals and strategies. Research how customers perceive our brand and marketing. Recommend new channels we should use for promotion. Identify opportunities for topics that will resonate with our audience. Understand the best channels we can use to reach our target audience. Research and determine the best days and times for posting on various platforms and create a schedule based on this information. Create content outlines for a multitude of mediums, and ensure they work together to (mediums to include blog posts, social media posts, email marketing, lead generators, and other marketing channels).