Marketing Plan

Our company provides UCaaS, or unified communications, as a service. Our offering is a cloud delivery model that brings unified communications tools—like chat, call, file sharing, and video conferencing tools—into a single interface or platform. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.