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MBA Graduate Business Analytics Capstone
WORK 601
The MBA Graduate Practicum Program (GPP) at University Canada West offers a unique Work-integrated Learning experience. In this program, employers have the opportunity to hire MBA students for roles that can be paid, unpaid, or stipend based. These positions require a student commitment of 12-24 hours per week, and require employers to provide mentorship throughout the process. For the Fall 2025 Term, which runs from September 29th to December 21st 2025, the program is set to place 8-10 students. Students develop a robust skill set in business analytics, including data mining, statistical analysis, and advanced data visualization. They gain expertise in predictive modeling, machine learning, and artificial intelligence, applying these tools to solve business challenges. Proficient in Python, R, SQL, and cloud computing technologies, they handle large datasets and implement scalable solutions. This capstone also emphasizes ethical data practices, preparing students to make responsible data-driven decisions. By integrating technical knowledge with business strategy, students are equipped to lead analytics projects that drive innovation and competitive advantage. Participating in the MBA GPP presents employers with the opportunity to tap into a talent pool of seasoned MBA students. Employers can benefit from the fresh perspectives and up-to-date academic knowledge these students bring to tackle complex business challenges. Application Process: Eva Peng (coordinator) will ask for a job description/project description to determine how closely it matches with the criteria for this level of MBA Placement. Project scope and details can be adjusted if necessary, and we ask you to carefully answer the screening questions. If your job/project description is a good fit for the program, students will be invited to apply to the Project on Riipen, between August 27th - September 20th. *** Please note that your Project might not receive applications*** Accept or decline the student's application within 5 days of receiving Begin work with the student starting September 29th at the latest and ending December 21st at the earliest. Depending on the nature of the Project, students may start work earlier or finish later, but they must be working on your Project for the duration of September 29th to December 21st. Upon completion of the Project, submit feedback on Riipen within 7 days Criteria for Project Acceptance to the MBA Capstone We prioritize organizations that are established and have been operating in North America for a minimum of three years. We prioritize organizations that have at least 3 full-time, permanent employees. We prioritize Projects that involve high-level decision-making, leadership, or strategic responsibilities. The Project should requires the application of MBA-acquired skills in business analysis related areas, including data mining, statistical analysis, and advanced data visualization, predictive modeling, machine learning, artificial intelligence, etc. The Project should NOT be primarily administrative, clerical, or sales-oriented without a strategic component, we are open to considering Projects that blend strategic and transactional tasks.
MBA Graduate Financial Management and Planning Capstone
WORK 601
The MBA Graduate Practicum Program (GPP) at University Canada West offers a unique Work-integrated Learning experience. In this program, employers have the opportunity to hire MBA students for roles that can be paid, unpaid, or stipend based. These positions require a student commitment of 12-24 hours per week, and require employers to provide mentorship throughout the process. For the Fall 2025 Term, which runs from September 29th to December 21st 2025, the program is set to place 8-10 students. Students are equipped with a comprehensive understanding of financial principles, capable of analyzing and managing investment portfolios, and adept in personal financial planning, including retirement strategies and understanding of taxation and risk.They gain expertise in the management of navigating regulatory frameworks and risk management practices, alongside a profound grasp of green and sustainable finance, focusing on Environmental, Social, and Governance (ESG) investment decisions. Participating in the MBA GPP presents employers with the opportunity to tap into a talent pool of seasoned MBA students. Employers can benefit from the fresh perspectives and up-to-date academic knowledge these students bring to tackle complex business challenges. Application Process: Eva Peng (coordinator) will ask for a job description/project description to determine how closely it matches with the criteria for this level of MBA Placement. Project scope and details can be adjusted if necessary, and we ask you to carefully answer the screening questions. If your job/project description is a good fit for the program, students will be invited to apply to the Project on Riipen, between August 27th - September 20th. *** Please note that your Project might not receive applications*** Accept or decline the student's application within 5 days of receiving Begin work with the student starting September 29th at the latest and ending December 21st at the earliest. Depending on the nature of the Project, students may start work earlier or finish later, but they must be working on your Project for the duration of September 29th to December 21st. Upon completion of the Project, submit feedback on Riipen within 7 days Criteria for Project Acceptance to the MBA Capstone We prioritize organizations that are established and have been operating in North America for a minimum of three years. We prioritize organizations that have at least 3 full-time, permanent employees. We prioritize Projects that involve high-level decision-making, leadership, or strategic responsibilities. The Project should requires the application of MBA-acquired skills in finance related areas, including financial planning, financial analytics, personal or business budget management, investment, etc. The Project should NOT be primarily administrative, clerical, or sales-oriented without a strategic component, we are open to considering Projects that blend strategic and transational tasks.
Digital Marketing Strategy (SUMMER'25)
MRKT 623
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Marketing Management (Marketing Plan) - SUMMER'25
MRKT 621
This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Strategic Management in Established Business Landscapes Section 1
MGMT 661
Is your business experiencing challenges around strategic positioning in a competitive landscape? MBA students at the University Canada West are prepared to analyze your key business challenges, and provide actionable recommendations. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. The teams will apply their diverse entrepreneurial knowledge as students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Digital Marketing Strategy Consultancy
MRKT 223
Are you seeking to improve your business outcomes by leveraging the power of digital marketing? Bring on students from the University Canada West to evaluate your current digital marketing strategies and plan, and provide their actionable recommendations on how to improve your outcomes. Students will apply their knowledge in digital marketing to help your organization evaluate a digital marketing plan, or solve a current digital marketing challenge. Please, note that this is a top-line digital strategy with recommendations and examples, but students will not implement their recommendations. For example, teams will not build websites, create ads, social media calendars, keyword lists, etc. Students will meet with the client occasionally throughout the term based on specific needs and conduct research by doing a thorough SWOT analysis to understand the current situation of the company. They will assess the business' current digital marketing aspects and ultimately propose a plan to help the company make meaningful improvements to their current practices.
Small Business Management Capstone
BUSI 660
Are you experiencing a finance, marketing, operation or HR related challenge in your current business processes? Consult with graduate level MBA students completing this capstone level course at The University of Canada West. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.
Marketing Plan & Market Research
MRKT 621
This experience empowers learners to apply strategic marketing skills in real-world scenarios, focusing on the practical application of marketing theories and strategies. Participants will analyze market environments and develop comprehensive marketing strategies, utilizing the four Ps of the marketing mix to create value for stakeholders. By engaging with industry projects, learners will apply their understanding of consumer behavior, branding, pricing, distribution, and promotion to deliver marketing solutions that are economically feasible, socially responsible, and environmentally sustainable.
Strategic Solutions in Business Management
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Strategic Marketing Solutions
This experience is designed for a master's level marketing course focused on developing strategic marketing skills. Learners in this program are equipped with the ability to analyze market trends, develop comprehensive marketing strategies, and implement innovative marketing solutions. By applying their classroom knowledge, learners can assist companies in refining their marketing approaches, optimizing campaigns, and enhancing brand positioning. This collaboration offers companies fresh insights and actionable strategies to address specific marketing challenges.
Small Business Management (BUSI 660 - Section 08)
BUSI 660
Students will work with a small business (client) throughout the term and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Small Business Management (BUSI 660 - Section 05)
BUSI 660
Students will work with a small business (client) throughout the term and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Small Business Management (BUSI 660 - Section 05)
BUSI 660
Students will work with a small business (client) throughout the term (10-week term starting on April 14th) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Strategic Solutions in Business Management
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Sustainable Marketing Management MRKT 630
MRKT 630
This semester students working in groups of 4-6 will apply their knowledge in marketing to assist in solving a current marketing challenge related to sustainability issues. Students are focused specifically on businesses with sustainability efforts and mandates. This is an exciting opportunity to see if elements of sustainable marketing can be integrated (or further integrated) in your marketing endeavours.
Marketing Management MRKT 621.1 (OM)
MRKT 621
This semester students working in groups of 4-6 will apply their knowledge in marketing. The students' typical work includes: Identification of the marketing challenge SWOT analysis Targeting Positioning Segmentation Specific requests by employer Recommendations
Marketing Plan & Market Research
MRKT 621
This experience empowers learners to apply strategic marketing skills in real-world scenarios, focusing on the practical application of marketing theories and strategies. Participants will analyze market environments and develop comprehensive marketing strategies, utilizing the four Ps of the marketing mix to create value for stakeholders. By engaging with industry projects, learners will apply their understanding of consumer behavior, branding, pricing, distribution, and promotion to deliver marketing solutions that are economically feasible, socially responsible, and environmentally sustainable.
MBA Capstone Consulting Project Summer 2025
CAPS 602
These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed mid-July through middle of September, 2025
AI Solutions for Business Growth
As part of their final capstone project, MBA students will collaborate with industry professionals to identify and implement AI-driven solutions tailored to specific small business unit challenges. Drawing on their advanced business and analytical training, students will assess your organizational needs, explore innovative AI strategies, and apply cutting-edge tools to boost competitiveness. This hands-on experience allows them to tackle real-world problems while helping your business stay ahead in a rapidly evolving market.
Social Media Strategy Development for Emerging Brands Summer 2025
MRKT 223
This experience is designed for learners in an introductory digital marketing course who are eager to apply their classroom knowledge to real-world scenarios. Participants will develop a comprehensive social media strategy tailored to the needs of emerging brands. Through this experience, learners will gain practical skills in audience analysis, content planning, and platform-specific tactics, enabling them to create impactful social media strategies that align with business goals.
Marketing Management Lab
MARK 621
In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.
Digital Marketing Strategy Plan - (Summer 2025)
MRKT 623
This semester MBA-level students working in groups of 5-6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.
Strategic Marketing Management (Summer 2025)
MRKT 621
Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.
Capstone Projects for MBA Students
CAPS602
This MBA Capstone experience is designed for students nearing the completion of their MBA program, equipped with skills in business development, marketing research, digital marketing, innovation, entrepreneurship, and digital transformation. Learners are prepared to apply their comprehensive knowledge to real-world projects, offering fresh perspectives and innovative solutions. This experience allows students to collaborate with industry professionals to tackle strategic business challenges, providing valuable insights and actionable strategies. Each student will be assigned to a single project for a 10 week duration, completing with a final presentation to the client. Two students may be assigned if there are two specific projects for a client.
Strategic Marketing Plan Development (SUMMER 2025) Section 36
MRKT 621-36
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Strategic Marketing Plan Development (SUMMER 2025) Section 04
MRKT 621- 04
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Digital Marketing Strategy Plan (SUMMER 2025)
MRKT 623 (SUMMER 2025)
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Strategic Management (Summer 2025.2)
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Strategic Management (Summer 2025.1)
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Enhancing Leadership and Creating Effective Teams
MGMT 601
Are you experiencing challenges or changes in your organization related to team structure, leadership or change management? Learners at University Canada West will applying strategic management tools, current management theories and rigorous analysis to provide you with a clear picture of your current state, and recommendations on how to achieve your desired state.