Social Media Marketing Campaign

Our company is Med spa which opened in March 2022 and offers non-surgical rejuvenation like, Botox Filler, PRP and more. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Digital Marketing Strategy Enhancement

ACT By Vidal is seeking to enhance its digital marketing strategy to increase brand visibility and customer engagement. The project involves a comprehensive review of the current digital marketing efforts, including social media, email campaigns, and website content. The goal is to identify strengths and areas for improvement, and to develop actionable recommendations that align with the company's objectives. Learners will apply their classroom knowledge of digital marketing principles, analytics, and content creation to assess the effectiveness of existing strategies. The project will focus on creating a cohesive digital marketing plan that leverages current trends and technologies to optimize ACT By Vidal's online presence. Tasks include analyzing digital marketing metrics, evaluating competitor strategies, and proposing innovative solutions to enhance customer interaction and conversion rates.