Brand Audit & Competitive Analysis
BMKT 316
A class of student-researchers working in groups will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.
Market Research
BMKt 360 section 7 and section 81 (two courses)
Market research project, students will submit written proposal as well as presentation
Promotional Event Plan
BMKT 262
Teams of event marketing students will develop a proposal for your upcoming event, based on your needs and objectives.
Brand Audit & Competitive Analysis
BMKT 316
A class of student-researchers working in groups will analyze the competitive landscape of your brand to develop strategic recommendations for success in your market.
Brand Audit & Competitive Analysis
BMKT 316
This project can be roughly divided into five stages: 1. Interview with client (internal assessment of company) 2. Market research and analysis (includes Brand Inventory and Brand Exloratory) 3. Strategic and Tactical Recommendations 4. Final Recommendation 5. Presentation and Report Report contents include: Title page (1 page) Executive Summary (1 page) - What the report is about - What are your findings (strategy and key implementations) - What are some supporting evidence (internal and external) Table of Contents (1 page) 1. Background: Company history, brand portfolio, brand inventory 2. External Research and Analysis - In what market does the business compete - What is the market condition (Trends? Segments?Competitors?) - What does your consumer research reveal, describe consumer, demand, market potential 3. Internal Assessment and Analysis -What are the concerns from client interview - What are some issues revealed from onsite observations - What are the concerns from employee interview and assessment 4. Marketing Mix: - Product - Price - Place - Promotions 5. Brand Exploratory; Consumer Knowledge, Resonance Pyramid, Competitive Analysis 6. Strategic Recommendations - Positioning - Points of Parity/Difference, Brand Mantra 7. Tactical Recommendations (additional to support overall recommended strategy)
Brand Audit & Analysis
BMKT 316
This project can be roughly divided into five stages: 1. Interview with client (internal assessment of company) 2. Market research and analysis (includes Brand Inventory and Brand Exloratory) 3. Strategic and Tactical Recommendations 4. Final Recommendation 5. Presentation and Report Report contents include: Title page (1 page) Executive Summary (1 page) - What the report is about - What are your findings (strategy and key implementations) - What are some supporting evidence (internal and external) Table of Contents (1 page) 1. Background: Company history, brand portfolio, brand inventory 2. External Research and Analysis - In what market does the business compete - What is the market condition (Trends? Segments?Competitors?) - What does your consumer research reveal, describe consumer, demand, market potential 3. Internal Assessment and Analysis -What are the concerns from client interview - What are some issues revealed from onsite observations - What are the concerns from employee interview and assessment 4. Marketing Mix: - Product - Price - Place - Promotions 5. Brand Exploratory; Consumer Knowledge, Resonance Pyramid, Competitive Analysis 6. Strategic Recommendations - Positioning - Points of Parity/Difference, Brand Mantra 7. Tactical Recommendations (additional to support overall recommended strategy)