Marketing Strategy Development Metis Settlements Development Corporation

The Metis Settlements Development Corporation (MSDC) is seeking to enhance its marketing efforts to attract potential investment opportunities. The primary goal of this project is to develop a comprehensive marketing strategy that effectively targets potential business opportunities. Learners will analyze current market trends, identify key target audiences, and propose innovative marketing tactics, make recommendations for improvements to existing marketing channels such as social media and the corporate website. The project will provide an opportunity for learners to apply their classroom knowledge in marketing, and business strategy to a real-world scenario. By the end of the project, the team should have a clear, actionable marketing plan that MSDC can implement to achieve its objectives.