Digital Marketing Content Creation

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Digital Campaign Analytics Tool

The goal of this project is to design and develop a custom web-based dashboard for Blueflow Marketing Agency that helps manage and track digital marketing campaigns. The tool should allow Blueflow to create campaign entries, monitor key performance metrics (such as impressions, clicks, conversions), and visually present data in a way that is clear and useful for both internal teams and clients. This project will give students hands-on experience in full-stack web development while solving a real-world business need. Tasks and Activities Students will: Research how marketing campaigns are tracked and what metrics are most important to agencies like Blueflow. Design the user interface of the dashboard, including campaign creation forms and data display sections. Develop the frontend of the application using a framework or plain HTML/CSS/JavaScript. Build the backend to store and manage campaign data, using a database to save and retrieve information. Create interactive charts and visualizations to show campaign performance over time. Ensure the app is functional, user-friendly, and presents insights in a clear and professional way. Throughout the project, students will apply skills in programming, UI/UX design, problem-solving, and basic data analysis.