Go-to-Market Research and Outreach for CompCrafter’s Pilot Launch

The primary objective of this project is to support the successful launch of CompCrafter’s beta platform by sharpening our go-to-market strategy and identifying qualified corporate leads. Over 6–8 weeks, students will conduct a competitive landscape analysis, refine our target customer segments (with a focus on Canadian tech startups and mid-sized employers), and build a vetted list of 50–100 potential partner organizations. They’ll also gain hands-on experience crafting tailored outreach messages and initiating first-contact emails to help drive interest and potential beta sign-ups.