- Resume
- Resume_Jasmine.pdf
- Portals
-
-
Vancouver, British Columbia, Canada
-
Skills
Latest feedback
Achievements
Recent projects
Graphic & Web Design for Course Development
This project will focus on the creation of supporting materials for learning programs. There are three separate opportunities to develop course material in distinct areas of focus, including marketing strategy, copywriting, and personal development. Students can decide which area of focus most interests them and provide support for that project. Our goal is to put together professional, highly-valuable program materials to support learners as they move through the program. This can include website pages, worksheets, presentation slides, email campaigns, and other course materials.
Graphic Design & Branding Support
Project Scope This project invites creative students to shape Runnelβs brand identity across digital platforms. Students will create consistent, professional design assets that support our social media, sales, and client-facing communications. Students will gain hands-on experience in: Designing social templates (Instagram reels, LinkedIn carousels, infographics). Creating case study PDFs and client decks. Building a reusable brand asset library in Canva/Figma. Experimenting with new creative content formats (stickers, memes, campaign graphics).
Work experience
Digital Marketing Intern
Local Health Integrative Clinic and Studio
Vancouver, British Columbia, Canada
May 2024 - December 2024
- Grew Instagram followers by 250+ in 3 months by implementing targeted paid ad campaigns, content strategy, and hashtag optimization.
- Directed the creative vision that aligned with the brand identity/guide for the company's online presence by producing graphics, photos, and videos, curating a cohesive Instagram feed, and developing a weekly newsletter.
Digital and Social Media Assistant
UBC Faculty of Graduate and Postdoctoral Studies
Vancouver, British Columbia, Canada
September 2023 - April 2024
- Improved website user experience (UX) and user interface (UI) by identifying areas for enhancement and providing 10+actionable recommendations while conducting competitive analysis of 15 competitors.
- Monitored and tracked 100+ media news and articles monthly, fostering an in-depth understanding of the brand's public perception and strategically leveraging insights to enhance positive brand mentions.
Marketing and Communications Intern
Opportunities New Brunswick
Moncton, New Brunswick, Canada
May 2023 - August 2023
- Attained a 20% increase in website engagement by updating content monthly using WordPress, ensuring 100% accuracy, and delivering time-sensitive information to meet the needs of a diverse online audience.
- Optimized future marketing campaigns by developing an analytics report that analyzed the performance of two marketing campaigns to reveal insightful trends and patterns using Microsoft Excel.
Communications and Outreach Assistant
The Bike Kitchen
Vancouver, British Columbia, Canada
September 2022 - April 2023
- Increased the newsletter open rate by 13.73% and click-through rate by 13.76% by leveraging the design and curating engaging content that resonated with the audience.
- Reduced 30% inefficiency in the content creation process by initiating the first-ever content calendar to manage the creation and publication of content across 4 digital channels.
Education
Bachelor of Commerce (B.Comm.), Marketing
The University of British Columbia
September 2022 - May 2027
Personal projects
Portfolio
https://drive.google.com/file/d/1k9xD3JM8Ev7Q6VdIEiXAtnnpdSDBcz-w/view?usp=sharingMy portfolio features a collection of marketing and design projects, including social media content, branding materials, and promotional graphics. It highlights my skills in graphic design, visual storytelling, and content creation, with a focus on engaging and impactful visuals. You'll find examples of ad creatives, social media posts, marketing collateral, and other design work that showcases my ability to blend aesthetics with strategy.