SEO and Website Testing

Our B2B service-based company wants to ensure our current website has the features and design that engages our ideal clients on our website. We want to collaborate with students to increase organic traffic to our site and determine user preferences through A / B testing. This will involve several different steps for the student, including: Conducting background research on our products and our target market. Identifying changes that will increase user activities on our website. Preparing different versions of web pages for A / B testing. Suggesting changes to increase organic traffic. Conducting tests with users and measuring which versions of web pages have higher conversions. Recommending website changes based on test results. Bonus steps in the process would also include: Implementing the recommended changes to our website.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Website Development for Digital Cash Gift Registry Company

Evstry is looking to redesign our current website (https://www.evstry.com/) with a brand new company vision, mission and branding. This will involve: Conducting background research on our existing website for Evstry and conducting market research on competitors. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students know how to use Figma and Webflow. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly. Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools. Translating the design from Figma to Webflow and deploying the website.

SEO Enhancement for LaHave River Campground

LaHave River Campground seeks to increase its online visibility and attract more visitors by optimizing its website for search engines. The project aims to improve both local and national SEO to target potential campers in Nova Scotia and across Canada. Students will begin by conducting comprehensive keyword research to identify relevant search terms. They will then revise on-page SEO elements such as meta descriptions, title tags, and image alt texts to align with these keywords. The project will also involve restructuring website content to enhance user experience and search engine ranking. By focusing on these areas, the campground hopes to attract more local visitors and Canadian tourists searching for camping experiences.