Media Outreach Strategy for Further Together

Further Together aims to enhance its media presence by securing op-eds and podcast appearances. The objective of this project is to develop a comprehensive media outreach strategy that aligns with the company's mission and values. The project will involve researching potential media outlets and podcasts that align with Further Together's goals, crafting compelling pitches, and identifying key spokespersons within the organization. Learners will apply their knowledge of media relations and communication strategies to create a targeted approach that increases the company's visibility and influence. The project will focus on creating a cohesive plan that can be implemented by the company's communications team. Key tasks include: - Researching and identifying suitable media outlets and podcasts. - Developing tailored pitches for each identified opportunity. - Creating a media outreach calendar with timelines and key milestones. - Preparing briefing materials for company spokespersons.