Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

Software Testing Plan

Our company has an existing software product, and part of any good product is continual testing. Most manual testing environments consist of two phases, a planning phase and an execution phase. We would like to collaborate with students to analyze our product and devise a thorough test plan for our product (or a section of our product) that can be executed. This will involve several different steps for the students, including: Conducting background research on our product and analyzing user profiles, user stories, and desired outcomes. Creating a detailed testing plan for features such as mobile responsiveness, internationalization, accessibility, browser compatibility, etc. Executing the testing plan through manual means. Analyzing and reporting results of testing. Bonus steps in the process would also include: Automating tests using software to simulate user activity.

Security Awareness Training

Our company provides regular training for employees, so they are up-to-date on ethics and safety standards as well as changes within the industry. Because of our reliance on technology, we would like to update our security awareness training in particular. We would like to work with students to determine what content should be included or updated in our current security awareness training. This will involve several different steps for the students, including: Conducting background research on security awareness in businesses. Familiarizing themselves with our current security awareness training program. Gathering relevant information and feedback from interviews / surveys with key stakeholders. Identifying areas of improvement and recommending changes. Bonus steps in the process would also include: Assisting in the implementation of changes.

Nadi Appointment Booking App part 5

The objective of the project will be to create a mobile app where customers can book appointments to have cleaning done. There should be single appointments, multi appointments and recurring appointments. There should also be a method for one time payment and multiple/subscription base payments.

Nadi Appointment Booking App part 4

The objective of the project will be to create a mobile app where customers can book appointments to have cleaning done. There should be single appointments, multi appointments and recurring appointments. There should also be a method for one time payment and multiple/subscription base payments.

Nadi Appointment Booking App part 3

The objective of the project will be to create a mobile app where customers can book appointments to have cleaning done. There should be single appointments, multi appointments and recurring appointments. There should also be a method for one time payment and multiple/subscription base payments.

Nadi Appointment Booking App part 2

The objective of the project will be to create a mobile app where customers can book appointments to have cleaning done. There should be single appointments, multi appointments and recurring appointments. There should also be a method for one time payment and multiple/subscription base payments.

Market Research

Our company will be releasing a mobile app and we would like to understand where should our marketing budget best be allocated. Along with strategies and content type to produce. Steps for the students, include: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Nadi Appointment Booking App

The objective of the project will be to create a mobile app where customers can book appointments to have cleaning done. There should be single appointments, multi appointments and recurring appointments. There should also be a method for one time payment and multiple/subscription base payments.

Website Development phase 3

This is the third phase of an on going project for a calendar/scheduling feature for our website. We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: I would like to add an intuitive scheduling feature to my application for both employees and customers. Create a design proposal including wireframes or low-fidelity for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? Best target audience should we target more towards commercial or residential.

Website Development phase 2

We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: I would like to add an intuitive scheduling feature to my application for both employees and customers. Create a design proposal including wireframes or low-fidelity for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.

SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as google analytical, answer the public, and Ahrefs.

Website Development

We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site.