Ethical Fundraising Course Development

Further Together aims to empower nonprofit executives with the skills needed to fundraise ethically. The project involves creating a comprehensive course outline that caters to various learning styles. This course will serve as a resource for nonprofit leaders to enhance their fundraising strategies while maintaining ethical standards. The project will also involve cataloging proprietary intellectual property to ensure that the course content is unique and valuable. Additionally, a strategic launch plan will be developed to effectively introduce the course to the target audience. The goal is to provide a structured learning experience that nonprofit executives can complete over several months, equipping them with the necessary tools to succeed in their fundraising efforts. - Develop a course outline tailored to different learning styles. - Catalog proprietary intellectual property related to ethical fundraising. - Create a strategic launch plan for the course.

Media Outreach Strategy for Further Together

Further Together aims to enhance its media presence by securing op-eds and podcast appearances. The objective of this project is to develop a comprehensive media outreach strategy that aligns with the company's mission and values. The project will involve researching potential media outlets and podcasts that align with Further Together's goals, crafting compelling pitches, and identifying key spokespersons within the organization. Learners will apply their knowledge of media relations and communication strategies to create a targeted approach that increases the company's visibility and influence. The project will focus on creating a cohesive plan that can be implemented by the company's communications team. Key tasks include: - Researching and identifying suitable media outlets and podcasts. - Developing tailored pitches for each identified opportunity. - Creating a media outreach calendar with timelines and key milestones. - Preparing briefing materials for company spokespersons.

Curated Speaker Series Marketing Plan

Further Together aims to develop a comprehensive marketing plan for a curated speaker series targeting prospective clients. The series should consist of standalone sessions that collectively adhere to an overarching theme, ensuring coherence and engagement. The project involves designing marketing funnels and lead generation strategies to attract and retain audience interest. Additionally, the plan should incorporate multiple opportunities for email collection to build a robust list of potential clients. The project will allow learners to apply their knowledge of marketing strategies, digital marketing tools, and audience engagement techniques. By the end of the project, learners will have crafted a detailed marketing plan that aligns with Further Together's branding and sales objectives.

Targeted Client Research and Pre-Qualification

Further Together is seeking to enhance its outreach strategy by identifying and pre-qualifying 200 ideal clients whose needs align with the company's services. The goal of this project is to conduct thorough research to compile a list of potential clients who are most likely to benefit from Further Together's offerings. This involves analyzing market trends, understanding client needs, and ensuring that the selected clients meet specific pre-qualification criteria. The project will provide learners with the opportunity to apply their research and analytical skills, as well as their understanding of market dynamics, to a real-world business scenario. The tasks are closely related and can be completed by a team of learners from a business or marketing program.